History of Parle G - 3353 Words

HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went†¦show more content†¦Parle has nearly 1,500 wholesalers, catering to 4,25,000 retial outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers retailers. Additionally there are 31 depots and C F agents supplying goods to the wide distribution network. The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavor at designing product that provide nutrition fun to the common man. Most Parle offering are in the low mid-range price segments. This is based on our cultivated understanding of the Indian consumer psyche. The value-for money positioning helps generate large sales volumes for the products. However, Parle Products also manufactures a variety of premium products for the up-market, urben consumers. And in this way, caters a range of products to a variety of consumers. The Customer Confidence The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929,the people of India have been growing up on Parle biscuits sweets. Today , the parle brand have found their way intothe heart and homes of people all over India aborad. Parle biscuit and confestioneries, continu to spread happiness joy among people of all ages. The consumer is the focus of all activities at parle. Maximizing value to consumer and forging enduring customer relationship are the core endeavors at parle . our effort are driven toward maximizing customerShow MoreRelatedParle Ivey Case Study1949 Words   |  8 Pages|[pic] | |Parle-G | |[A case study] | | Read MoreParle Ivey Case Study1936 Words   |  8 Pages|[pic] | |Parle-G | |[A case study] | | Read MoreProduct Life Cycle Stages5638 Words   |  23 Pagesprice. The pricing of the company is such that it caters to the need of all income groups of people but special provision has been kept for Low and middle income group, and their pricing are competitive with respect to other players like Britannia, Parle and Briskfarm. The company follows the Going rate pricing that is the price of the product depends upon the competitors price. The firm chooses pricing more or less the same as Market leader i.e Lays. PLACE ITC has a huge dealer network spreadRead MoreBrand and Biscuits10564 Words   |  43 Pagesor less than Rs 15 per household per month. This is according to a study done by Market Search, a Mumbai-based market research agency which has attempted to explain the dynamics of the Indian biscuit market. Having national players like Bakemans, Parle, Priya Gold, Britannia, Smithkline Beecham and Kellogs, the prices have remained almost constant for the past few years in most categories and in some categories the prices have actually decreased to 1997-98 levels. As per the study, the market isRead MoreWorkshop on Positioning of Britannia Tiger Biscuits2506 Words   |  11 Pagesprovided to two different income groups using two different products viz. Nutri Choice and Tiger Biscuits. Reaching the Target Market In March 2009, for the first time in history, Parle Biscuits overtook Britannia by a little margin of 0.06% on revenues. In terms of volumes Parle was already ahead with its flagship brand Parle-G as the world’s most selling biscuit. The drop in revenues was primarily because Britannia lost its market share in the glucose biscuits, i.e. Tiger biscuit. Prior to thisRead MoreBisleri vs Aquafina3562 Words   |  15 Pagesof genuine as well as fly-by -night operators have entered it to milk it. In 1967 Bisleri set up a bottling plant for manufacturing and marketing its mineral water but failed. The brand was later sold off to Parle in 1968-69. Mineral water market had its seeding as early as 1968-69 when Parle Group acquired the Bisleri brand from Bisleri of Italy for launching Soda water but later launched bottled water also. The launch at that time was a big flop as concept of buying water that too in bottled formRead MoreCritical Review of Two Articles with the Concept of Interpellation1737 Words   |  7 Pagesand Ideological State Apparatuses (Notes Towards an Investigation). In Meenakshi G., Durham Douglas M., Kellner, eds. 2009, Media and Cultural Studies: Keywords, Hoboken: Wiley-Blackwell, pp. 79-87. Dolar, M., 1993. Beyond Interpellation. Qui Parle, 6(2), pp.75-96. Foucault, M., 1972. The Archeology of Knowledge. New York: Pantheon. Hall, S., 1981. The Whites of Their Eyes: Racist Ideologies and the Media. In G. Bridges and R. Brunt, eds. 1987, Silver Linings, London: Lawrence Wishart. Read MorePepsi Atom Essay5966 Words   |  24 PagesLater on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market in the last few years and are giving tough competition to the big players. In 2012 Indias soft drink market grew about 23% to 435.54 millionRead MoreThe Sarbanes-Oxley Act of 20022864 Words   |  12 PagesOversight Board (PCAOB) Prior to SOX, the accounting profession was mostly self-regulated. SOX - Title I is the PCAOB, which accounts for the new federal oversight board. There are three distinct components which comprise Title I. Authors McCauley Parles,  O Sullivan   Shannon (2007, p. 38) list them as: (1) registering and discipling accounting firms that prepare audit reports for public companies; (2) establishing audit and accounting standards; and (3) conducting inspections and investigationsRead MoreKraft Competitive Strategy2604 Words   |  11 Pagesof Indian tastes 9 COMPETITORS The industry is dominated by a handful of companies that have been operating for decades in India. Parle: the company is India’s largest manufacturer of biscuits and confectionary and has been operating in the country for over 80 years.15 Parle owns a 40% market share of the overall biscuit market. Its flagship Parle-G glucose biscuit is the number one glucose biscuit with approximately 60% market share.16 The company’s distribution network also reaches